Marketing
Senior marketing leadership for businesses that are tired of agency churn.
What's included
- —Brand and market positioning — who you are, who you're for, why it matters
- —Marketing plan and quarterly priorities tied to revenue, not vanity metrics
- —Website briefs, content strategy and editorial calendar
- —Demand generation: SEO, paid, email and account-based programs
- —Sales enablement — case studies, capability statements, proposal templates
- —Vendor management of your designer, developer, paid media and PR partners
- —Monthly marketing report the leadership team actually reads
Who this is for
B2B and professional services firms whose marketing has been a rotating cast of agencies and juniors. You don't need another agency pitching tactics. You need someone who can run the marketing function with the same rigour the rest of the business is run with.
How we work
We start with a positioning workshop and a short audit of your current marketing — site, content, pipeline data, what's been tried.
We then operate as your fractional marketing lead. We set strategy, run the plan, manage delivery partners and report monthly against agreed measures.
We don't insist on bringing our own agencies. If yours are good, we make them better. If they're not, we'll tell you.
What it costs
Engagements start from $4,500/month.
Final pricing is scoped per client based on staff numbers, complexity and the depth of involvement you want. We share a fixed monthly figure before any work starts — never a range that drifts.